The world’s 10 best-selling vodka brands

25th June, 2020 by Melita Kiely

2. Absolut

Absolut-Elyx-Vodka2019: 11.2m

2018: 11.3m

% change: -0.7%

Place last year: 2

Although sales slipped by 0.7% for Absolut in 2019, the vodka brand is still the second-best seller in the category. Volumes dipped to 11.2m cases in 2019, down from 11.3m the previous year.

Absolut produced a high level of innovation last year, from a grapefruit-flavoured iteration for the travel retail channel and a redesign for Absolut Elyx (pictured above), to a partnership with The Paper Bottle Company to create a fully bio-based and recyclable paper bottle.

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