Campari gives $1m to Another Round, Another Rally

31st March, 2020 by Melita Kiely

Aperol owner Campari America has donated US$1 million to the Another Round, Another Rally charity, which is working to raise emergency funds for hospitality workers who have been left in financial hardship due to covid-19.

Campari web

As well as Campari, the group also produces Aperol and Wild Turkey Bourbon

Furthermore, Campari America is also calling on people to support the #AnotherRoundChallenge across the US.

The movement encourages consumers to ‘tip their servers’ by donating to Another Round, Another Rally’s virtual tip jar via anotherroundanotherrally.com. They are then asked to encourage their friends to do the same by sharing the hashtag on Instagram.

Ugo Fiorenzo, managing director of Campari America, said: “The impact bartenders have on our industry is immeasurable. With this unprecedented crisis upon us, now more than ever, we need to band together to support hospitality workers in their time of need.

“At Campari, we are urging communities and bar patrons to join us in virtually tipping our bartenders and restaurant workers and serve them as they served us.”

Campari America’s portfolio also includes Wild Turkey Bourbon, whose team in Kentucky, US, is working with local government officials to donate 25,000 litres of neutral grain spirit, which will be used to make hand sanitiser. This will then be distributed to front line workers, prioritising those in health and primary care.

On 14 March, Campari Group donated €I million (US$1.1m) to public healthcare institution ASST Fatebenefratelli Sacco in Milan, centre of national excellence in the research and treatment of highly contagious and dangerous diseases, for patients critically affected by covid-19. The money will be used to fund the intensive care operational unit.

This week, South African drinks group Distell pledged to donate 10% of online sales from its Tobermory, Bunnahabhain and Deanston Scotch whisky distilleries to support hospitality workers across the country affected by coronavirus.

Meanwhile, last week Bacardi promised an additional US$3m in financial aid to support bars and restaurants “debilitated” by the coronavirus shutdown.

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