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Campari donates €1m to coronavirus ‘emergency’

Aperol producer Campari Group has donated €1 million (US$1.1m) to a public healthcare institution in Milan to fund the intensive care operational unit used to hospitalise patients who test positive for covid-19.

Aperol owner Campari Group has donated 
€1m to help the coronavirus “emergency” in Italy

The ASST Fatebenefratelli Sacco in Milan, Italy, was described by Campari Group as a “centre of national excellence” in the research and treatment of highly contagious and dangerous diseases.

The funds will also be used to equip the centre with 10 resuscitation kits.

Italy is currently on a nationwide lockdown in a bid to mitigate the spread of covid-19 (coronavirus).

A statement from Campari Group said: “With [Milan’s] open and cosmopolitan spirit, you have inspired our concept of conviviality, socialising, getting together. You have inspired a ritual, the apéritif, which we have proudly taken around the world over the years, as a symbol of our hometown.

“Milano, you are a driver of economic and social development. Behind you is a long and unique history, while all along you have always been ahead of times on the cultural scene and always channelling the greatest energies of our country.

“Today, you are hit by an emergency that is taking its toll on all of Italy and the whole world. But you don’t give up.

“You are the symbol of a region and a country where passionate teams of doctors and health workers are working tirelessly with professionalism and extreme dedication to heal the deep wounds that the coronavirus emergency is inflicting to all of us.

“The current emergency compels us to stop all forms of social aggregation and conviviality. Waiting for the rebound together, longing to put all of this behind us, we want to show you our sympathy and gratitude by doing what we feel like a duty as Milanese and Italians.

“For this reason, Campari Group has decided to donate €1m to public healthcare institution ASST Fatebenefratelli Sacco in Milan, centre of national excellence in the research and treatment of highly contagious and dangerous diseases, a reference point dealing with patients critically affected by covid-19. The sum will be used to finance an Intensive Care Operational Unit to hospitalise patients positive to covid-19 and in the most critical conditions as well as to supply a negative pressures system equipped with 10 resuscitation kits.

“Milano, Campari Group is by your side in these difficult times. We look forward to celebrating together with you and all of Italy the end of this emergency, when safety and serenity will be restored,” the statement concluded.

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