Tequila and mezcal brands to watch in 2020

19th December, 2019 by Nicola Carruthers

Patrón

Since its acquisition by Bacardi in April 2018, the brand has released a number of line extensions and increased production with a new barrel room that will drive innovation in its aged Tequila portfolio.

Bacardi is also focused on increasing the brand’s presence in the on‐trade, launching a Day of the Dead initiative with more than 200 UK venues this year, and a partnership with the European Bartender School.

Leave a Reply

Subscribe to our newsletter

Subscribe today to get each issue of The Spirits Business as soon as it's published, plus all the latest breaking news and access to our library of back issues.

Subscribe Today!

Subscribe to our daily newsletter

Stay up-to-date with the latest news about the international spirits industry every weekday lunchtime (GMT)