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Poliakov joins DJ Hiddn for world tour

Vodka brand Poliakov has been appointed as the official sponsor of DJ Hiddn’s world tour, which includes shows at Ushuaia Ibiza, Tomorrowland and Medusa Festival.

Poliakov will sponsor DJ Hiddn (pictured) on his world tour

Poliakov’s sponsorship of the DJ’s tour comes as part of its new ambition to invest in and support “promising talents of the electro scene”.

DJ Hiddn has collaborated with other artists in the electronic music scene, including Cat Dealers, Yves V, Ester Penoy and Mattn, and has produced songs that have featured in the top three at Beatport (an electronic music-oriented online music store).

He said: “The most important thing for me is to give people emotions through the various styles of electro music I produce.

“As a young and dynamic brand, Poliakov represents perfectly the events, [festivals] and nightlife I’m evolving in.”

The Poliakov and DJ Hiddn tour dates, pictures and videos can be found on the vodka brand’s and DJ’s social network sites.

Constance Descamps, Poliakov senior brand manager, said: “This exciting collaboration with the artist Hiddn enables both sides to grow exposure and bring [innovative] music content to fans all over the world.”

Poliakov is owned by French drinks group La Martiniquaise-Bardinet, which unveiled a new bottle design for Gibson’s Gin earlier this month.

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