The top 10 best-selling Scotch brands

24th June, 2019 by Nicola Carruthers

3. Grant’s

Grant's whisky2018: 4.6m
2017: 4.5m
% change: 0.8%
Place last year: 3

Blended Scotch Grant’s, owned by Scottish spirits group William Grant & Sons, witnessed a slight increase of 0.8% in 2018.

Grant’s unveiled a major brand overhaul last July, which included a packaging redesign, a name change from ‘Family Reserve’ to ‘Triple Wood’, and the launch of new expressions – such as Grant’s Triple Wood Smoky – while other products were discontinued.

This new angle for Grant’s is indicative of William Grant’s desire to boost the brand’s perception among consumers and give it a more “approachable” edge.

The Scottish group also launched its recently overhauled Grant’s whisky range in Africa, supported by a new TV campaign: Good Things Start with Three.

Leave a Reply

Subscribe to our newsletter