The top 10 best-selling Scotch brands

24th June, 2019 by Nicola Carruthers

It’s an exciting time for Scotch whisky with recent data showing impressive growth of global exports. Here, we present the brands that are leading the charge of volume sales.

Which are the top 10 best-selling Scotch whisky brands shifting more than one million nine-litre cases?

Figures released by Her Majesty’s Revenue and Customs, and quoted by the Scotch Whisky Association, revealed the total export value of Scotch whisky increased by 7.8% to reach a record £4.07bn (US$5.25bn) in 2018. In volume terms, 1.28bn 700ml bottles were shipped out of Scotland last year – a 3.6% increase compared with the year before.

Single malt exports experienced double-­digit growth of 11.3%, reaching £1.3bn, while blended Scotch whisky exports hit £3.04bn last year.

But across the category, which brands are selling the greatest volumes? We’ve worked through our recently published Brand Champions 2019 data to divulge the top 10 best-selling Scotch whisky brands in the world.

Looking across our top 10, only two brands were in decline, with double-digit growth for Diageo’s Black & White blend.

Click through to the following pages to discover the largest Scotch brands listed in order of their nine-litre case sales.

Data is listed to one decimal place for ease of reading, but the percentage changes are based on the full data supplied to The Brand Champions 2019.

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