The top 10 best-selling rum brands
9th July, 2018 by Nicola Carruthers
5. Havana Club
2017: 4.4m
2016: 4.2m
% change: 4.8%
Place last year: 5
Pernod Ricard’s Havana Club brand has witnessed consistent growth, increasing by 4.8% in 2017. In the company’s H1 results, Havana Club increased by 7% with “good and improving growth”, driven by Cuba, Russia and Germany.
The brand’s legal row with Bacardi over the Havana Club trademark intensified last year after the latter company launched a Forever Cuban campaign that contained “misleading statements”.
I am very surprised that Brugal was not part of this list as the brand sold 2.79M cases last year.