The top 10 best-selling rum brands

9th July, 2018 by Nicola Carruthers

5. Havana Club

2017: 4.4m
2016: 4.2m
% change: 4.8% 

Place last year: 5

Pernod Ricard’s Havana Club brand has witnessed consistent growth, increasing by 4.8% in 2017. In the company’s H1 results, Havana Club increased by 7% with “good and improving growth”, driven by Cuba, Russia and Germany.

The brand’s legal row with Bacardi over the Havana Club trademark intensified last year after the latter company launched a Forever Cuban campaign that contained “misleading statements”.

One Response to “The top 10 best-selling rum brands”

  1. Marc Bromfeld says:

    I am very surprised that Brugal was not part of this list as the brand sold 2.79M cases last year.

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