William Grant & Sons to launch Grant’s in India
William Grant & Sons has entered local production in India for the first time after securing a deal with Modi Distilleries to bottle Grant’s blended Scotch whisky.
The deal will see Grant’s whisky bottled at the distillery at Modinagar in Uttar Pradesh, where it will be sold nationwide from September.
Grant’s will initially be sold in Delhi, Haryana, Uttar Pradesh, Andhra, Telengana, Goa, Karnataka and Maharastra.
India is expected to be one of the largest contributors to global whisky growth over the next five years, according to IWSR’s global forecasts. The blended Scotch market in India is expected to grow to five million cases by 2021.
“This marks an important next phase of William Grant & Sons’ India market entry strategy,” said James Pennefather, managing director, William Grant & Sons India.
“Having already established a successful portfolio of imported premium spirits such as Glenfiddich, Monkey Shoulder and Hendricks Gin in India, we decided that this is the right time to enter local production in the market.
“It is the first time that William Grant & Sons has entered local production in India, so we are delighted to be partnering for this with an established local family business, Modi Distilleries.”
Abhishek Modi, executive director, Modi Distilleries Limited, said: “This association with William Grant & Sons is a natural fit for our company, since we have already established our quality credentials with brands such as Rockford Reserve and Artic Vodka.
“We look forward to working with William Grant & Sons to bring its leading international brand Grant’s Blended Scotch whisky to a new audience.”
Established in 1959, Modi Distilleries is owned by the Umesh Modi Group and currently produces Rockford Reserve whisky and Artic Vodka in a joint venture with Italian spirits firm Illva Saronno.