The top 10 best-selling vodka brands
5. Hlibny Dar
2017: 7.1m
2016: 6.9m
% change: 2.9%
Place last year: –
Bayadera Group’s Hlibny vodka grew by 2.9% to pass the 7m case barrier last year.
The brand extended its line with the launch of Hlibny Dar Craft Edition in 2017. The flagship expression also underwent a new design, with a refreshed logo and colour scheme for “greater visibility” on shelf. The recipe was updated to become “softer” on the palate through a “unique patented formula”.
In the company’s 2017 results, CEO Anatoly Korchinsky said: “In 2018, the strategic plans of the holding remain extremely ambitious. We will pay a lot of attention to the development of export and expansion in new countries, the development of new alcohol categories in Ukraine, [and] the creation of modern brands. In the near future we plan active promotion in the markets of Asia and the US.”
