The top 10 best-selling vodka brands

21st June, 2018 by Nicola Carruthers

6. Svedka

2017: 4.5m
2016: 4.3m
% change: 3.2%

Place last year: 6

Constellation Brands-owned Svedka vodka continued its upward sales trajectory to post 3.2% gains in 2017.

In the company’s 2017/18 fiscal year, the spirits portfolio grew by 7%, bolstered by the firm’s “innovation efforts”, including its Svedka Vodka Blue Raspberry. The product proved to be “the most successful flavour launch in the brand’s history”.

Speaking to The Spirits Business in December last year, chief operating officer Bill Newlands said: “Despite the talk about brown spirits, the vodka category still represents one out of every three drinks in this country [the US]. So we still have a lot of opportunity to expand on the Svedka franchise. We are investing more consumer marketing spend than we have ever invested before, and we’re very excited about the potential growth in that area as well.”

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