The top 10 best-selling vodka brands
21st June, 2018 by Nicola Carruthers
8. Skyy
2017: 3.8m
2016: 3.9m
% change: -2.1%
Place last year: 9
The only brand to decline in our best-selling vodka list is Gruppo Campari’s Skyy vodka brand, which saw a decrease of 2.1% in 2017.
In the company’s 2017 full-year results, Skyy’s performance was affected by “persistent weakness” in the core US market, with shipments down high-single-digit due to “strong competitive pressure”, reduced innovation in infusions and trading difficulties following the hurricanes that affected the third quarter.
In May 2017, Gruppo Campari CEO Bob Kunze-Concewitz has said he “absolutely” has faith in Skyy, and would “look at turning around” under-performing brands instead of divesting.
