Diageo Reserve World Class 2017 kicks off in Mexico
Diageo has kicked off its World Class 2017 cocktail competition in Mexico City this week, featuring 55 leading bartenders from around the world.
Over the course of four days, bartenders who won their World Class national heats will go head-to-head to compete in a series of challenges, competing for the World Class Bartender of the Year title.
“This is the biggest and best bartending competition in the world and biggest World Class competition yet,” said Johanna Dalley, director of World Class. “We are delighted to welcome the world’s best bartenders as they compete for the title of World Class Bartender of the Year.
“This is the ninth year we’ve run this competition and, if the past eight years are anything to go by, we’re set for a week of some of the most incredible cocktail making, all within one of the most vibrant cities in the world – Mexico City.
“The cocktail revolution is booming and these bartenders are leading the way. Expect to see the pinnacle of bartending creations and new trends which will set the cocktail agenda for months and years to come.”
Following a gruelling two-day final, Jamie Jones of The Social Company was named Diageo Reserve GB’s World Class Bartender of the Year 2017. He will now compete in the global final.
In June this year, Norwegian Cruise Line’s Marc McArthur was crowned the Diageo Global Travel World Class champion.
Last year, French bartender Jennifer Le Nechet, from Café Moderne in Paris, won the global World Class 2016 title following the final competition in Miami.