The top 10 best-selling rum brands

28th June, 2017 by Amy Hopkins

There’s been some jostling at the top of the rum leaderboard, and one category colossus has taken back its crown. How did the rest of the best-selling brands fare in 2016?

These were the best-selling rum brands in 2016

Our data shows that local rum brands were hit hardest in 2016, with a number of market forces – particularly demonetisation and other difficulties in India – impacting sales.

A few international names also experienced slight declines – but there were pockets of success. In particular, William Grant & Sons’s Sailor Jerry rum passed the million case sales mark for the first time, prompting The Spirits Business to name it Rum Brand Champion 2017.

Following our recently published Brand Champions 2017 report – our pick of those brands selling more than one million cases annually that are performing exceptionally within their category – we’ve compiled a list of the world’s best-selling rum brands on the market today.

Click through the following pages to discover the top 10 best-selling rum brands, listed in order of their nine-litre case sales.

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