15th March, 2017 by Annie Hayes
After success in Europe and Asia, the team behind international wine and spirits exhibition Vinexpo has extended its reach to the US with the launch of Vinexpo New York.
Vinexpo will launch a new show in New York
The launch of the new show makes Vinexpo the “only” independent international brand exclusively working in the wine and spirits sectors to cover the three continents with the highest consumption rates.
Vinexpo New York “reflects a new drive to capitalise on the Vinexpo Group’s expertise and skills”, and will provide exhibitors with the platform to connect with major players in the American market.
After analysing the needs and expectations of producers and buyers, the Vinexpo Group says it has tailored its partnerships for US accordingly.
Guillaume Deglise, Vinexpo’s CEO, said: “We were clear that we wanted to be a springboard for our clients to enter the buoyant US market, but we wouldn’t do it until we were sure of providing an effective platform that guarantees success. Now we’re ready!
“The Vinexpo brand is attractive to the many American buyers who already come to Bordeaux, so we know the main US importers, distributors and retailers will attend. We’re also setting our sights well beyond the East Coast, since we’re targeting the states that, between them, account for 80% of wine imports by volume.”
Vinexpo New York will be an annual event organised jointly with American firm Diversified Communications, a leading event manager in the US.
The US currently is driving the global increase in imported spirits, buying almost 1.2 billion bottles a year, according to IWSR data.
The inaugural Vinexpo New York show will be held on 5-6 March 2018 at the Javits Convention Center in Manhattan. Exhibitor rates start from US$5,000.
In 2018 Vinexpo Hong Kong will mark its 20th anniversary from 29-31 May.