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Stoli teams up with Burton US Open

Stolichnaya Vodka has been named the official vodka of the 2017 Burton US Snowboarding Championships, held in Vail, Colorado.

Stoli has been named ‘Official Vodka’ of the Burton US Open

The partnership will extend beyond the US Open on 28 February to 4 March 2017 with Stoli pouring cocktails during events hosted by Burton at its flagship store locations nationally.

As part of the collaboration, Stoli will be offering a limited edition Stoli-branded snowboard that fans 21 years of age and older can win through a consumer promotion concluding at end of March.

“For us, partnering with an iconic, pioneering brand like Burton Snowboards is a natural fit for Stoli Vodka as we both share a core brand DNA of being unapologetically original,” said Russell Pareti, US brand director, Stolichnaya Vodka.

“The US Open is an exciting place for us to begin, and we are looking forward to continuing throughout the year and into the future, bringing collaborative, premium experiences to the next generation of snowboarders.”

At the 2017 Burton US Open Snowboarding Championships, Stoli will host an outdoor bar and lounge at the base of the Golden Peak competition venue at Vail Resort, serving signature cocktails which will also be available at Stoli-Burton co-sponsored Après All Day events at five locations throughout the week.

Additionally, Stoli will have signage throughout the competition venues during the live events airing on FS2 and streaming live on Red Bull TV.

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