Southern Glazer’s hires Redell for Campari brands

US drinks distribution firm Southern Glazer’s Wine & Spirits has appointed Tim Redell as senior vice president and managing director of the company’s Campari America portfolio.

Southern Glazer’s appoints Tim Redell to grow Campari’s portfolio of brands

Redell will manage the Campari relationship nationally, working with Southern Glazer’s regional, state, national account teams and operations to grow Campari’s portfolio of brands.

The appointment follows Campari America’s recently renewed and expanded distribution agreement with Southern Glazer’s.

In addition to the initial 27 markets in which it represented Campari America’s brands, Southern Glazer’s took over distribution from Republic National Distributing Company in a further 14 markets

“Tim’s extensive industry experience and proven track record in brand building and commercial execution make him the ideal leader to grow our business with Campari,” said Brad Vassar, executive vice president, chief operating officer.

“I look forward to working with Tim and his team to help Campari execute its national business plan and take our long-term partnership to the next level.”

Redell joined Southern Glazer’s in March 2016 as vice president and general manager, east region, for the company’s Transatlantic Spirits Division managing the Bacardi USA, Patron Spirits, and Heaven Hill Brands portfolios.

Prior to joining the Company, he served as vice president, trade marketing at Campari America. Redell has over 20 years of experience in the wine and spirits industry, including over 16 years working for Campari America and Trinchero Family Estates.

Redell is among a number of new appointments in the company, including former Pernod Ricard executive Scott Moore as senior vice president, national accounts, off-premise.