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Danzka to showcase The Spirit in Orlando
Waldemar Behn is to introduce its super-premium vodka line extension Danzka The Spirit to the Americas region at the upcoming IAADFS Duty Free Show of the Americas.
Danzka The Spirit is set to touch down at IAADFS
Currently exclusive to travel retail and initially unveiled at the TFWA World Exhibition & Conference which took place in Cannes in October 2016, Danzka The Spirit is a new liquid created by Rüdiger Behn, fourth generation distiller, with Timothy Jacob Jensen, chief designer at Jacob Jensen Design.
Bottled at 44% abv, Danzka The Spirit is the first line extension from the brand produced with a different mash bill – “raw wheat”.
Described as “pure, substantial and slightly grainy”, the vodka is presented in a matte black steel aluminium bottle, an “evolution” of the signature Danzka pack.
Since its initial unveiling in October, Danzka The Spirit has secured listings with King Power, Dubai Duty Free, Gebr. Heinemann, Dufry, Lotte, Shilla, and Mauritius, with more due to following the coming months.
“Danzka The Spirit began as an idea between friends by the beautiful Limfjord in Denmark,” said Behn, who also serves as Waldemar Behn managing director.
“It will be our pleasure to introduce you to Danzka The Spirit in Orlando, where we can explain the full story behind this remarkable new spirit.”
Commenting on the business landscape in the Americas, Behn continued: “We are optimistic that Latin America will recover; even though the economies have not really recuperated yet, the consumer is gaining confidence, perhaps by accepting and adapting to their new reality.
“Danzka managed to maintain its presence and participation in this market and sales are slightly improving. We featured Danzka with Dufry at Rio de Janeiro Airport during the festive season in February 2017 and we will support the brand and the promotion further throughout the year.”
Further planned activities include promotions at Dufry and Heinemann Americas locations across North America, the Caribbean and Mexico.
The IAADFS Duty Free Show of the Americas will take place at the Marriott Orlando World Center from 26-29 March. See the March issue of The Spirits Business for a full show preview.
Over the holiday season, Danzka ran Christmas-themed promotion at Copenhagen Airport based on passenger’s festive “wishes”.