Jameson reveals sixth St Paddy’s Day bottling

Ahead of St Patrick’s Day celebrations next month, Jameson Irish whiskey has unveiled its sixth annual limited edition bottle design.

McCarthy incorporated some of Ireland’s most recognisable monuments into his design

The most recent in a series of collaborations with Irish artists, this year’s bottle has been designed by Dublin-based designer and illustrator, Steve McCarthy.

McCarthy took inspiration from the Jameson family motto Sine Metu (meaning or without fear) and a commonly used Irish saying ‘to chance your arm’.

He has also incorporated some of the Irish capital’s most recognisable monuments into his design, such as the Ha’penny Bridge and Smithfield tower, and has also peppered the label with additional details that are reflective of his own knowledge of the city and sense of humour.

He said: “I wanted it to feel like there was a deeper meaning to what you see. For me, the Jameson motto is very emotive and I hope that with my design I am able to speak to others around the world who have also been inspired by Sine Metu, or those who might still with this release, to fear a bit less to live a bit more.”

Daniel Lundberg, Jameson global brand director adds: “Our limited edition Jameson bottle for 2017 keeps the spirit of John Jameson alive and celebrates a very Irish saying that dates back to the 15th century but is as relevant as ever today.

“As Jameson found when he established the Bow Street distillery in 1780, fearing less can help you reap rewards you never thought possible and we still proudly live by this ethos.

“Steve’s design perfectly balances the rich heritage of Dublin with the modern design and Irish wit of Jameson, and we hope that Irish whiskey fans will be inspired by the bottle in their own St. Patrick’s Day celebrations.”

The limited edition bottle is available in markets including the USA, Ireland and Russia, at an a RRP of €30.