Actor Javier Bardem stars in Chivas campaignBy Annie Hayes
Pernod Ricard-owned Scotch whisky brand Chivas Brothers has enlisted Hollywood actor Javier Bardem for the latest instalment in its Win the Right Way campaign.
The campaign, which first launched in 2014, delves into the stories of successful social entrepreneurs from across the globe to “inspire a new generation to achieve success whilst making a positive impact on the lives of others”.
“The most successful people I know take success and failure in the same way; you have to learn from both experiences in order to make yourself a stronger person,” said Bardem. “By surrounding yourself with people who are honest with you and by helping them in return, you will achieve success together. So, here’s to those that try, for in trying they make the world a better place.”
Win the Right Way is part of the brand’s global competition, The Venture, which sees start ups compete for US$1 million worth of funding for their “world-changing” businesses. It is showcased through a 360-degree advertising campaign to demonstrate “the power and impact of working together to achieve success”.
“At the heart of Chivas Regal are the values of sharing success, supporting local communities, and investing in social business,” said Shefali Murdia, brand director, Chivas Regal, Pernod Ricard USA. “The Win the Right Way campaign brings these values to life by reinforcing the brand’s focus on entrepreneurialism and generosity.”
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