TFWA to launch Digital Village in CannesBy Kristiane Sherry
The Tax Free World Association (TFWA) is to introduce a Digital Village space at its 2017 World Exhibition & Conference event in Cannes to showcase “digital solutions and services”.
Located within the Gare Maritime, the 840sqm space was developed to appeal to service providers of loyalty, CRM, software and hardware functions for airports, retailers, brands and other stakeholders.
In addition, it is hoped the Digital Village will attract new types of delegates including IT, marketing, digital and operations managers.
TFWA says it expects to host around 30 exhibitors during the event, which will run for three full days from Wednesday 4 October to Friday 6 October. There will be an opening cocktail at Cannes’ Majestic Hotel on the evening of Tuesday 3 October.
“We have seen considerable change in both retail and travel in recent years,” said TFWA president, Erik Juul-Mortensen. “New technology has revolutionised the way consumers shop, while more people are travelling, booking their travel online and then looking to stay connected during their trip.
“TFWA Digital Village will offer the sector the opportunity to see the latest technologies and to learn more about the differences they can make to the customer experience. It will help signpost how to take advantage of evolutions in travel retail with a view to driving growth.”
He added: “At a time of considerable and rapid change, we believe that one of our roles at TFWA is to promote best practice in the digital arena, identify new potential entrants, and inspire new business models and possible evolutions.
“We believe this event will help to reinvent the industry and ensure that we are in a strong position to face the challenges of this decade and beyond.”
The wider TFWA World Exhibition & Conference will take place in Cannes, France, from 1-6 October 2017.