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Rémy Cointreau unveils corporate makeover
Bruichladdich Scotch and Rémy Martin Cognac owner Rémy Cointreau has unveiled a new corporate identity, which includes a revamped website, signature and logo.
Rémy Cointreau’s new logo and signature
The new remy-cointreau.com website features the red and white colours of Rémy Cointreau’s corporate identity and also showcases its new logo in the shape of a hallmark.
Meanwhile, the phrase ‘Terroir, people and time’ is the company’s new signature.
“While the group’s brands each have their own identities, they share strong common values, instilled by the group,” said Valérie Chapoulaud-Floquet, CEO of the French drinks firm.
“We want these values to be brought to life in a more visible way for all our audiences. The redesign of the visual identity and corporate website is a first step.”
The new corporate website first launched on 15 December in both French and English, and is structured around six sections: Group, Brands, Finance, Talents, CSR, and News.
Rémy Cointreau also owns the Metaxa Greek spirit, Mount Gay rum and St-Rémy brandy brands.
Over the past two months, the firm has increased its portfolio with the acquisition of France’s Domaine des Hautes Glaces whisky distillery and Westland Distillery in Seattle, US.