Mumbai Duty Free and Pernod drive BMW promoBy Kristiane Sherry
Travel retailer Mumbai Duty Free has teamed up with Pernod Ricard India for the third edition of its Taste of Luxury offer which will see one lucky shopper drive away in a BMW X1 Expedition.
Consumers at Mumbai’s Chhatrapati Shivaji International Airport T2 who spend more than US$80 on Pernod Ricard’s portfolio – including Scotch whiskies Chivas Regal, Royal Salute, The Glenlivet and Ballantine’s – can enter into the lucky draw by completing a coupon.
One winner will then take home a BMW X1 Expedition car.
“At Pernod Ricard, we have always believed in delivering luxury experiences to our consumers at various touch points,” said Nodjame Fouad, marketing director, Travel Retail Asia Pacific.
“This promotion at the Duty Free store of Mumbai international airport is one such touch point where consumers can enjoy our luxury brands and experiences.”
Manishi Sanwal, Mumbai Duty Free managing director, added: “In our constant quest to offer a greater value to our customers, we bring back the very successful ‘Win a BMW Car’ promotion yet again in this festive period of December to January.
“We are extremely delighted to have partner brands like Pernod Ricard, who are always willing to support with greater excitement and engagement in their promotions.”
The Taste of Luxury campaign is live now in the retailer’s T2 store and runs until 31 January 2017.
Mumbai Duty Free is a joint venture between DFS Group and Flemingo International.
Last year, the retailer partnered with Pernod Ricard to open the first Luxe Boutique concept store.