Leicester City player partners with Captain Morgan
Diageo has enlisted Leicester City footballer Wes Morgan as a brand ambassador for its rum brand Captain Morgan.
The sponsorship deal follows the player’s appearance on a limited edition bottle of the Caribbean rum to commemorate Leicester’s success in the Premier League in May.
The defender and captain of Leicester City Football Club shared a picture of his contract with Diageo on Twitter, which included a number of interesting clauses.
Entitled ‘commitments from the Brand: Drinks On Me – ‘There’s Only One Captain Morgan’, the terms of paragraph eight of the agreement state that the defender ‘shall be entitled to enter licensed premises and purchase a Captain & Cola beverage for each patron in attendance in accordance with the provisions…below.’
The City captain must turn to face everyone in the bar, spread his arms, and shout “There’s only one Captain Morgan!” and then all eligible drinkers will be entitled to the free drink.
Morgan will be helping to promote, and judge, the Captain Morgan’s new #CelebrateLikeTheCaptain campaign, which calls on football teams to perform and upload goal celebrations to win monthly prizes, culminating in an end of season trip to Jamaica for the best team.