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The Whisky Shop intros subscription service
UK drinks retailer The Whisky Shop has launched a whisky subscription service at the same time as reviving its W Club concept.
The Whisky Shop has launched by-post subscription service at the same time as revamping its W Club concept
Part of the revised W Club proposition, the retailer is offering three by-post subscription services: the Explorer Safari, Dram-a-Month and Dram-a-Month Deluxe.
The themed Explorer Safari option, priced at £24.99 per month, sees two 10cl whisky samples delivered by post so customers can “compare and contrast” styles.
Dram-a-Month is described as “the perfect introduction – or reintroduction – to whisky” and sends subscribers a different 5cl sample for £6.99 each month.
For those looking for “something exceptional”, Dram-a-Month Deluxe sees a 5cl sample of a whisky “otherwise unaffordable or hard to source” for £12.99 per month.
Subscriptions are available to purchase online, with 3, 6, and 12 month gift vouchers also available.
The subscription services were made available as the retailer launched its paid-for concept, The W Club.
In addition to existing benefits, including a quarterly magazine, retail discounts and whisky news, members can now also expect invitations to free tasting events, competitions and priority notification on limited-edition releases.
A new offers system, Whisky Wednesdays, will give members access to one-day-only discounts of up to 50% off selected products.
“We are delighted to re-introduce this excellent facility to our customers,” said Ian Bankier, executive chairman of The Whisky Shop.
“We expect them to be truly amazed at what we are able to offer and we think we are uniquely positioned to build one of the world’s greatest whisky clubs.”
Membership is priced at £20 per year. Gift memberships, which include a pack comprising Jim Murray’s Whisky Bible 2017, a “deluxe” malt whisky miniature, a Glencairn tasting glass and a one-year W Club membership card, are priced at £39.99.
This week, fellow by-post subscription service The Dram Team launched a search to find a ‘Dramprentice’ to join the team.