Patrón unveils one-litre Art Deco Silver bottleBy Amy Hopkins
Patrón has launched a limited edition one-litre format of its Silver Tequila bottle featuring an Art Deco pewter label design and gift bag.
Launched in time for the holiday gifting season, the bottle is “inspired by Mexico’s rich heritage of Art Deco design” and features the geometric outline of Patrón’s well-known bee logo on a black and silver pewter label.
It is topped with a black and silver closure and packaged in a gift bag reflecting the same colour scheme.
“The limited edition bottle offers a truly unique gifting option for those who enjoy and appreciate high-quality, luxury spirits,” said Lee Applbaum, global chief marketing officer at Patrón Spirits.
“Holiday shopping can be incredibly stressful, so we focused on packaging our iconic Silver Tequila in a spectacular, limited edition bottle, resulting in a simply perfect gift that is sure to delight.”
The one-litre bottle is now available in spirits retailers across the US.
In April this year, Patrón launched a one-litre Collectors’ Edition of its Silver Tequila bottle exclusively for travel retail.