Beam Suntory GTR ramps up Connemara peatBy Kristiane Sherry
Beam Suntory Global Travel Retail (GTR) has expanded its Irish whiskey portfolio with the launch of the heavily peated Connemara Turf Mór.
Peated to 50ppm, the 46% abv expression is said to offer aromas of fresh char with sweetness, spice and citrus. On the palate expect “peat, malt, oak and spice”.
“We are proud to represent the only Irish peated whiskey in existence,” said Michael Cockram, global marketing director, travel retail, at Beam Suntory.
“The launch of a heavily peated malt for Connemara is ground-breaking for the category and Turf Mór reflects Connemara’s use of traditional techniques with a modern twist.
“The release of Connemara Turf Mór as an exclusive in European travel retail demonstrates our commitment to offering consumers new and interesting products of the best possible quality.”
Connemara Turf Mór is available in selected European airports from November 2016. It is bottled at 46% abv and retails at €50.00 (about US$53) for a 70cl format.