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Bacardi names new communications head

Bacardi has appointed KC Kavanagh as its new senior vice president and global chief communications officer.

Kavanagh joins Bacardi as senior vice president and global chief communications officer

Kavanagh succeeds Jim Gallagher, who has decided to step down from his position at year-end, and will report to chief executive officer Mike Dolan.

Working closely with Dolan and chairman Facundo L Bacardi, Kavanagh will develop strategic internal and external corporate communications to support the company’s efforts to drive global growth.

She will also assist in developing integrated campaigns, social media strategies and content marketing programs for the firm’s portfolio.

In addition, Kavanagh will oversee the company’s corporate and brand archives to ensure the preservation of legacies, management of assets and protection of brand trademarks.

“We are delighted to welcome KC to the Bacardi team,” said Dolan. “Her significant corporate and global experience, coupled with her success in launching and nurturing luxury, lifestyle and next generation brands, dovetails perfectly with our efforts to innovatively market our brands and cultivate meaningful relationships with our consumers around the globe.”

Kavanagh formerly led global communications for Starwood Hotels & Resorts Worldwide and its 11 brands, which include Sheraton, Westin, St. Regis and W Hotels.

Prior to Starwood, she oversaw public relations for Hyatt Hotels Corporation.

“I am honoured to join a company with such vibrant brands, tremendous global breadth and a storied family history that has inspired a culture of entrepreneurship and pride,” added Kavanagh.

“I look forward to working with our team to creatively bring our stories and lore to life across many dynamic platforms.”

Kavanagh will be based at the company’s global headquarters in Hamilton, Bermuda, subject to Bermuda Department of Immigration approval.

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