UK retailer intros personalised spirits

A new online alcohol ‘e-tailer’ has launched in Edinburgh, allowing customers to personalise the labels on bottles of beer, wine and spirits.

All the drinks in the range are printed, hand labelled and packaged in Etched Drinks’ factory in Edinburgh

Etched Drinks is an online website selling a variety of ready-made labels, which can be adapted and modified to all specifications, and also gives the consumer the option to create a label from scratch.

The team behind Etched Drinks have sourced an array of “artisanal” products, both soft and alcoholic, from a selection of breweries, vineyards and distilleries across the world.

Brands taking part include Blackwoods Botanical Vodka and Blackwoods Gin, Duppy Share Rum, Casso Cocktails and Mac & Wild.

Etched Drinks aims to target the “on-demand economy” trend and is “pioneering the concept of customising” in the digital space.

All the drinks in the range are printed, hand labelled and packaged in Etched Drinks’ factory in Edinburgh, before being dispatched to customers.

Prices range from £16 to £75 for bottles ranging from 200ml to 750ml.