Sash & Fritz vodka enters UK market

Following a year of success across Europe, German vodka brand Sash & Fritz is set to make its debut in the UK.

Launched in 2015, Sash & Fritz Vodka is inspired by the historic relationship between Czar Alexander of Russia – Sash – and King Friedrich III of Prussia – Fritz.

The brand aims to build awareness and explore distribution channels with the aim of securing a long-term UK distribution partner.

The liquid is made using 100% German wheat and water from the Ore Mountains, before being distilled and filtered five times.

Peter Steger, founder of Sash & Fritz, said: “We’re delighted to bring Sash & Fritz German vodka to the UK. The British drinks market is one of the best and most exciting in the world and we’re looking forward to finding a distributor that we can work with long-term to make a huge impact on the market.”

Sash & Fritz is currently available in 1 litre, 700ml and 100ml miniatures direct or via select retailers.