Rapper AKA named face of Cruz Vodka
AKA is the latest rapper to lend his name to a spirits brand after signing a deal with South African brand Cruz Vodka.
Cruz Vodka unveiled rapper AKA as its new ambassador at a press conference on ThursdayCruz Vodka unveiled the hip hop artist as its new ambassador at a press conference on Thursday.
At the press conference AKA said: “It makes a lot of sense for me because the Cruz brand has a lot of potential and I have a lot of potential even after everything I’ve achieved. I feel like we can work closely together to do something that’s never been done before.
“Cruz Vodka is a luxury premium brand and I’m a luxury brand, so it was the perfect fit.”
The multi-million Rand collaboration is thought to be the largest ever signed by a South African musician.
The ‘All Eyes on Me’ singer will feature on all of the brands billboards across the country, as well as in its TV adverts.
Cruz Vodka Africa managing director David de Mardt, added: “This is a perfect fit as both Cruz vodka and AKA are international, aspirational luxury brands that have foundations in fashion, art and music.
“We are excited and privileged to have AKA – South Africa’s No. 1 musician and the only South African musician to ever be featured on GQ front cover – as a partner and are looking forward to exciting future collaborations.”
Last month, Tanqueray gin announced a strategic partnership with rapper Snoop Dogg, launching a campaign inspired by his hit song ‘Gin & Juice’.
