5th July, 2016 by Annie Hayes
- This article is over multiple pages: 1 2 3 4 5 6 7 8 9
As the category continues to struggle to find its way, we round up the world’s best-selling liqueur brands in all their sweetness.
The liqueurs category had a difficult year – but which brands triumphed?
Liqueurs is arguably the category suffering most from an identity crisis. With so much variation on offer, from cream sippers to vibrant mixers, a lack of definition continues to hold the category back as the sheer breadth on offer continues to provoke consumer confusion.
While smaller brands seem to be tapping in to the global cocktail trend and disrupting the status quo – St-Germain anyone? – with a couple of exceptions, the big liqueur players are struggling to adapt to the latest drinks trends and consumer whims.
But good news could be at hand. As enthusiasm for cocktails translates into at-home mixing and consumption, there’s an opportunity for brands large and small to educate and up their market share.
Following our recently published Brand Champions 2016 – our analysis of those brands selling more than one million cases annually that are performing exceptionally within their category – we run through the world’s best-selling liqueur brands on the market today.
Click through the following pages to discover the top 10 best-selling liqueur brands, listed in order of their disclosed nine-litre case sales.