La Maison Cointreau has partnered with actress and model Laetitia Casta to launch Cointreau Creative Crew, a “worldwide philanthropist programme” created to “develop women’s freedom and creativity around the world”.
Laetitia Casta is heading up the Cointreau Creative Crew
“Curated” by Casta, the “Dream, Dare Create” initiative was inspired by the work of Louisa Cointreau, a women’s rights pioneer and wife of the brand’s founder, Edouard Cointreau.
The global programme gets under way in the UK, with one entrepreneur set to be awarded a £20,000 bursary to support their creative project.
Creatives from a range of fields – Cointreau’s non-exhaustive list spans art, music, design, film, food and cocktails – are encouraged to apply for the grant at cointreaucreativecrew.com.
A panel of judges, including actress Eva Longoria, entrepreneur Kelly Hoppen and Glamour UK editor Jo Elvin, will select the winning project in Spring 2016.
“I was inspired to create the Cointreau Creative Crew in order to give the next generation of women an opportunity to have a platform for their creative passions,” Casta said at the launch.
“Working with a collective of creative names such as Eva Longoria, Kelly Hoppen and Jo Elvin, we have an unparalleled group of accomplished women who can share their own path to success and celebrate that very thing that allows them to dream, dare and create.”
In addition to the bursary, Casta has partnered with a network of creative industry leaders, including Guila Clara Kessous, UNESCO’s youngest Artists for Peace, and Nick Ede, an established fashion philanthropist, to promote the initiative.
“Both of them have an incredible strength and make their dreams come true in order to make this world a better place,” she continued. Each will contribute to a series of “webisodes” aimed at inspiring women to reach their creative potential.
“Then finally we will be hosting an auction of bespoke items created by our celebrity contributors and announcing one lucky winner,” she added.
The proceeds of the auction will go to a range of charities selected by the bursary judging panel.
Eleonore Moreau, marketing director at Rémy Cointreau UK, said that Cointreau Creative Crew was the start of a “decade or more” of activity for La Maison Cointreau.
She also added that although it was a “women first” initiative, the bursary would be open to creatives of all genders.
For further information or to take part, see cointreaucreativecrew.com