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Brand Champion
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Vodka Brand Champion 2016
Vodka Brand Champion 2016: Smirnoff The struggle and strife of the vodka category is a well-documented tale within the spirits industry, particularly the unrelenting decline of global brands. As the world’s largest vodka brand, Smirnoff has become a symbol for the wider sector and its consistent volume deterioration since 2012 has cast a shadow over […]...