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Brand Champion
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Tequila Brand Champion 2016
Tequila Brand Champion 2016: Patrón Advancing the global Tequila charge is Patrón, named Brand Champion for the second consecutive year. “We certainly continue to benefit from the increased consumer interest in handcrafted, artisanal spirits,” says Lee Applbaum, Patrón Spirits’ global CMO. While its largest market is the US, it’s the UK, Australia and Mexico which […]...