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Brand Champion

Tequila Brand Champion 2016

Tequila Brand Champion 2016: Patrón

We’ve named Patrón our Tequila Brand Champion for a second consecutive year

Advancing the global Tequila charge is Patrón, named Brand Champion for the second consecutive year. “We certainly continue to benefit from the increased consumer interest in handcrafted, artisanal spirits,” says Lee Applbaum, Patrón Spirits’ global CMO. While its largest market is the US, it’s the UK, Australia and Mexico which are showing “impressive growth”.

But, says Applbaum: “Tequila is still quite a small category internationally, and so we see tremendous opportunity for growth. Many global markets are exhibiting interest in Patrón and the category, but bartenders and consumers still lack a broad understanding about the spirit.”

Scroll to the bottom of the page to see the rest of our Brand Champions 2016

BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Sauza Beam Suntory 3.0 3.3 3.6 3.7 3.7 1.63%
Patrón Patrón Spirits 1.9 2.0 2.1 2.2 2.2 2.29%
El Jimador Brown-Forman 1.2 1.2 1.2 1.1 1.1 -0.79%


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