Tequila Brand Champion 2016By admin
Tequila Brand Champion 2016: Patrón
Advancing the global Tequila charge is Patrón, named Brand Champion for the second consecutive year. “We certainly continue to benefit from the increased consumer interest in handcrafted, artisanal spirits,” says Lee Applbaum, Patrón Spirits’ global CMO. While its largest market is the US, it’s the UK, Australia and Mexico which are showing “impressive growth”.
But, says Applbaum: “Tequila is still quite a small category internationally, and so we see tremendous opportunity for growth. Many global markets are exhibiting interest in Patrón and the category, but bartenders and consumers still lack a broad understanding about the spirit.”
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