The world’s best-selling Indian whisky brands

23rd June, 2016 by Kristiane Sherry

5. Old Tavern

Old-Tavern-whisky WEB

2015: 11.89m

2014: 11.18m

% change: +6.35%

Place last year: 5

Something of a cult brand in Uttar Pradesh and Bihar, United Spirits’ Old Tavern rebounded from the 3% loss reported in 2014 to grow sales by 6.35%. The whisky’s popularity in some African markets was one driver behind the growth, where its well known for its affordability. While there remains a big jump to the fourth-placed whisky, as those key emerging markets continue to develop, expect Old Tavern to capitalise.

Leave a Reply

Subscribe to our newsletter