The world’s best-selling Indian whisky brands

23rd June, 2016 by Kristiane Sherry

8. Hayward’s Fine

Haywards Fine WEB

2015: 6.55m

2014: 10.43m

% change: -37.20%

Place last year: 7

2015 was certainly not the best year for Haywards Fine – which saw the biggest decline of any million case-selling whisky brand. Losing a colossal four million cases last year, the brand fell from number seven to number eight. The performance of Haywards Fine will come as a blow to its parent company United Spirits, which has experienced a tumultuous 12 months, to put it lightly. Following the conclusion of an internal inquiry by Diageo – majority shareholder in USL – into the loss of £445m and a vote of no confidence by USL shareholders, chairman Vijay Mallya resigned from the group in February this year.

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