The world’s best-selling Indian whisky brands

23rd June, 2016 by Kristiane Sherry

10. 8PM

8pm WEB

2015: 4.10m

2014: 4.30m

% change: -4.65%

Place last year: 10

Radico Khaitan’s Indian whisky brand 8PM has been in decline since 2012 and last year saw its volume sales take yet another hit. A 4.65% decline means that 8PM has lost almost 800,000 cases in three years – a considerable sum that perhaps reflects the growing prevalence of international brands in its key domestic market. In 1999, 8PM made history by selling one million cases in the first 12 months since its launch.

Leave a Reply

Subscribe to our newsletter