The world’s best-selling Indian whisky brands

23rd June, 2016 by Kristiane Sherry

From buoyant brands to troubled trademarks, the Indian whisky category saw it all in 2015. But a select few managed to retain colossal volumes.

The UK Government has opted to freeze spirits duty, with the trade largely welcoming the move

Indian whisky producers had a mixed 2015 – but which were the biggest brands?

2015 was unarguably dominated by United Spirits’ internal woes and the infighting around since-dismissed chairman Vijay Mallya. Would he stay or would he go? We all know the outcome – but that uncertainty undoubtedly undermined the company’s performance, and indeed sales slipped 43% in the third quarter.

But while United Spirits dominates the sector, the company alone fails to tell the whole category story. John Distilleries’ Bangalore Malt Whisky entered the million-plus case selling club, scooping the Supreme Brand Champion accolade in the process, and Allied Blenders behemoth Officer’s Choice continued its charge. But Radico Khaitan posted mixed results across its portfolio.

With 2015 producing such a mixed bag, click through the following pages to discover the top 10 best-selling Indian whisky brands, listed in order of their nine-litre case sales.

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