Regional Specialities Brand Champion 2016

17th June, 2016 by admin

Regional Specialities Brand Champion 2016: Mistral

Regional-specialities-brand-champion-2016-Mistral

Chilean pisco brand Mistral saw the greatest percentage growth among million case regional speciality spirits

This new section in The Spirits Business’s Brand Champions report shines a light on ‘regional speciality’ spirits – those brands that year after year shift enormous volumes but have a relatively small footprint outside of their domestic markets.

In this sector spanning predominantly Latin America and Asia sits the world’s largest spirit brand, Jinro. The Korean soju saw single-digit growth of 1.56% in 2015 to 71.5m cases – almost three times the size of Diageo’s Smirnoff vodka. Since 2011, the brand has sold an additional 5m cases despite geopolitical turbulences across its core Asian markets.

However, it is a brand with much more modest volumes that has secured our inaugural Regional Specialities Brand Champion title. Mistral pisco, owned by Compañía Pisquera de Chile (CPCH), saw the fastest rate of growth in 2015 compared with any other ‘regional’ spirit brand, at +7.39%. The Chilean product has ridden a wave of premiumisation in the sector and benefited from growing consumer interest in artisan brands.

“The continuous growth of pisco in the premium segment of the market and also the image of our brand, specifically among the high economic segment of our customer base, was the main factor that contributed to Mistral’s growth in 2015,” says Jaime Binder, CPCH export director.

The brand focused its exports on the Argentinian and US markets, which has seen a rise in pisco-based cocktails. However, Binder claims the Chilean pisco category – much larger than its Peruvian cousin – remains “highly competitive” due to a hoard of promotional activities, in addition to the increased media spend from more international categories such as whisky.

Scroll to the bottom of the page to see the rest of our Brand Champions 2016

SPECIALITIES – PISCO
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Mistral Compañia Pisquera de Chile 6.2 3.9 4.8 4.8 4.8 0.63%

 

SPECIALITIES – CACHAÇA
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Cachaça 51 Companhia Muller de Bebidas 18.6 18.5 17.6 17.0 17.0 0%
Pitú Pitú 10.5 10.5 10.6 10.6 10.64 0.28%
Velho Barreiro Tatuzinho 8.4 9.2 9.8 9.8 9.9 1.0%
Ypióca Diageo 6.5 6.5 5.2 4.9 -5.8%

 

SPECIALITIES – RAKI
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Yeni Diageo 4.1 3.9 3.7 3.5 3.5 0%

 

SPECIALITIES – SOCHU
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Ichiko Sanwar Shurui 8.2 8.2 8.0 8.0 7.8 -2.63%
Kanoka Asahi Breweries 3.6 3.3 3.4 3.5 3.4 -2.02%
Daigoro Asahi Breweries 2.9 2.3 2.0 1.7 1.5 -13.29%

 

SPECIALITIES – SOJU
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Jinro Jinro 64.8 67.6 66.5 70.4 71.5 1.56%

 

Leave a Reply

If that's interesting, how about these?

Moskovskaya intros lim-ed bottle as sales soar

Amber Beverage Group-owned Moskovskaya Vodka has unveiled its first limited more...

Mattioni: Premium rums will ‘definitely develop’

The premium-plus rum segment in the UK will "definitely develop", driven by more...

Spirit Show launches subscription service

The Spirit Show London organisers have launched The Spirits Society, a monthly more...

Asahi Group’s spirits business slips 6.1%

Nikka owner Asahi Group saw its full-year whisky and spirits sales contract more...

Russian Standard Vodka makes debut in Iceland

Russian Standard Vodka has entered the Icelandic market for the first time more...

Sazerac files another Fireball copycat suit

Sazerac has accused a Florida-based spirits company of planning to release a more...

Royal Dragon Vodka to grow GTR presence

Royal Dragon Vodka has announced a partnership with Gebr. Heinemann as part of more...

SWA urges MEPs to back CETA deal

The Scotch Whisky Association has called on MEPs to back the EU-Canada more...

Heaven Hill 'diligently' hunts for acquisitions

Following its takeover of Deep Eddy Vodka in 2015, US spirits firm Heaven Hill more...

Ardgowan recruits former Bruichladdich and Diageo directors

Planned lowland distillery Ardgowan has appointed Bruichladdich's former more...

Whisky expert Dr Jim Swan dies

Renowned whisky consultant Dr Jim Swan, who formed part of the team pioneering more...

Brown-Forman launches nutritional info site

Jack Daniel’s maker Brown-Forman has launched a website detailing its brands' more...

Diageo's India centre may serve 70 markets by 2020

Diageo's new India-based business services centre is "likely" to become one of more...

Industry hails EU-Canada CETA deal

Spirits Europe has “warmly welcomed” the European Parliament’s vote to more...

Scotch records 'best year' for exports since 2013

Scotch whisky exports have increased by both volume and value for the first more...

Robinson marks 40 years of whisky at Diageo

Maureen Robinson, master blender for single malts and blended whisky at Diageo, more...

Spirit of Speyside adds Japanese whisky stream

The Spirit of Speyside Whisky Festival is seeking to broaden its appeal with more...

Tito’s reveals South America TR strategy

Tito’s Handmade Vodka is to use the upcoming IAADFS Duty Free Show of the more...

Beam Suntory buoyed by emerging markets

Suntory Holdings’ spirits arm Beam Suntory posted “mid-single-digit” more...

Laphroaig rolls out bottle label printing app

The latest initiative in Laphroaig's #OpinionsWelcome campaign is a bespoke more...