Tequila Brand Champion 2016

17th June, 2016 by admin

Tequila Brand Champion 2016: Patrón

Tequila-Brand-Champion-Patron

We’ve named Patrón our Tequila Brand Champion for a second consecutive year

Advancing the global Tequila charge is Patrón, named Brand Champion for the second consecutive year. “We certainly continue to benefit from the increased consumer interest in handcrafted, artisanal spirits,” says Lee Applbaum, Patrón Spirits’ global CMO. While its largest market is the US, it’s the UK, Australia and Mexico which are showing “impressive growth”.

But, says Applbaum: “Tequila is still quite a small category internationally, and so we see tremendous opportunity for growth. Many global markets are exhibiting interest in Patrón and the category, but bartenders and consumers still lack a broad understanding about the spirit.”

Scroll to the bottom of the page to see the rest of our Brand Champions 2016

TEQUILA
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Sauza Beam Suntory 3.0 3.3 3.6 3.7 3.7 1.63%
Patrón Patrón Spirits 1.9 2.0 2.1 2.2 2.2 2.29%
El Jimador Brown-Forman 1.2 1.2 1.2 1.1 1.1 -0.79%

 

Leave a Reply

If that's interesting, how about these?

Heaven Hill's Parker Beam dies

Heaven Hill master distiller emeritus Parker Beam has died at the age of 75 more...

Top 10 biggest spirits stories of 2016

The Spirits Business looks back at the biggest stories to rock the spirits more...

Wemyss Malts appoints Asia sales manager

Independent spirits bottler Wemyss Malts has named Jason Pan as Asia Pacific more...

One Aldwych rolls out ‘first’ Old Fashioned trolley

The Lobby Bar at London’s One Aldwych hotel has unveiled a handmade Old more...

Patrón Perfectionists finalists announced

Seven international bartenders will battle it out at the inaugural grand final more...

Bacardi GTR brings rum focus to Malaga

Bacardi Global Travel Retail has teamed up with Dufry-owned World Duty Free to more...

William Grant appoints brand ambassadors

William Grant & Sons has appointed Alwynne Gwilt and Fabiano Latham as UK brand more...

Experts predict top spirits trends in 2017

If you're curious about what the coming year has in store for the global more...

Beam Suntory partners with Chicago Cubs

US baseball team Chicago Cubs has announced Beam Suntory as its official more...

Signed Trump whisky auctioned for £6k

A bottle of 26-year-old GlenDronach single malt whisky signed by US more...

Cannabis-based booze to be 'biggest disruptor ever'

In November 2016 a fresh wave of cannabis legalisation spread throughout the more...

Farrar to leave Edrington amid executive shuffle

Bill Farrar, managing director super-premium, is to leave Edrington in June more...

The week in pictures

This week Bunga Bunga Covent Garden threw a star-studded bash, fashion design more...

Irish whiskey exports 'to double' by 2020

Exports of Irish whiskey increased by an estimated 8% in 2016 to €505 million more...

Midleton Distillery gets €10.5m expansion

Irish Distillers is embarking on a €10.5 million (US$11.2m) expansion of its more...

TFWA Asia Pacific targets 12% visitor gains

The TFWA has said preparations are well under way for its Asia Pacific more...

Irish whiskey sector 'fails to protect small brands'

The growth of Irish whiskey is “under threat” since the industry has a more...

Patrón TR chief: 'every brand is a competitor'

John Kilmartin, travel retail chief at Patrón Spirits International, talks more...

Rémy Cointreau creates whisky business unit

French drinks group Rémy Cointreau has set up a dedicated whisky business unit more...

Former Stoli exec Cullins to advise Perfect Brands

Rob Cullins, former Stoli Group CEO, has been named a global spirits advisor at more...