Liqueur Brand Champion 2016

17th June, 2016 by admin

Liqueur Brand Champion 2016: Baileys

Liqueur-brand-champion-2016-Baileys

Baileys is finally back in growth after a disappointing few years

After a disappointing few years, Diageo’s Baileys Irish cream is finally back in growth. Indeed, it is the only brand in the million case-selling liqueurs club that reported any gains in 2015, allowing Baileys to easily swipe our Liqueur Brand Champion accolade.

“The last two years have been very important for Baileys, with an ambitious global re-launch, including iconic communications, stylish new packaging and retail design which continues to roll out worldwide,” claims Rosalind Healy, global consumer marketing director for Baileys.

This year, the brand will focus on “rebooting” its innovation strategy in developed markets to take advantage of “impulse treat” occasions and will aim to make itself “culturally relevant” to women in emerging regions.

Meanwhile, Stock Spirits-owned Lubelska’s terminal decline continued unabated last year and Pernod Ricard’s Kahlúa brand hit its lowest volumes since 2010.

Scroll to the bottom of the page to see the rest of our Brand Champions 2016

LIQUEURS
BRAND OWNER 2011 2012 2013 2014 2015 % +/-
Baileys Diageo 6.80 6.50 6.50 6.20 6.30 1.47%
Malibu Pernod Ricard 3.68 3.74 3.66 3.43 3.40 -0.873%
De Kuyper Beam Suntory/De Kuyper 4.20 4.0 2.22 2.25 2.18 -3.11%
Kahlúa Pernod Ricard 1.72 1.71 1.63 1.59 1.50 -5.66%
Amarula Distell 1.30 1.30 1.40 1.40 1.30 -7.14%
Lubelska Stock Spirits Group 1.96 2.19 2.46 1.75 1.30 -25.71%
Żoladkowa Gorzka Stock Spirits Group 1.31 1.32 1.350 1.34 1.21 -2.68%
Cointreau Rémy Cointreau 1.14 1.16 1.13 1.12 1.09 -2.68%

 

One Response to “Liqueur Brand Champion 2016”

  1. Ed Wardwell says:

    Ther is nothing, even close, to Cointreau!

Leave a Reply

If that's interesting, how about these?

Castro and Patino launch drinks marketing firm

Spirits and bar industry experts Erick Castro and Chris Patino have joined more...

William Grant appoints brand ambassadors

William Grant & Sons has appointed Alwynne Gwilt and Fabiano Latham as UK brand more...

Diageo 'may raise stake' in United Spirits

Diageo has declined to comment on reports that it is considering increasing its more...

Wemyss Malts appoints Asia sales manager

Independent spirits bottler Wemyss Malts has named Jason Pan as Asia Pacific more...

Midleton Distillery gets €10.5m expansion

Irish Distillers is embarking on a €10.5 million (US$11.2m) expansion of its more...

Rémy Cointreau unveils corporate makeover

Bruichladdich Scotch and Rémy Martin Cognac owner Rémy Cointreau has unveiled more...

Irish whiskey exports 'to double' by 2020

Exports of Irish whiskey increased by an estimated 8% in 2016 to €505 million more...

Rémy Cointreau hails ‘impressive’ third quarter

Rémy Cointreau has posted sales of €836.7 million for the first nine months more...

Absolut unveils lime flavour after portfolio cull

Pernod Ricard has released a new lime variant for Absolut Vodka, after last more...

Top 10 biggest spirits stories of 2016

The Spirits Business looks back at the biggest stories to rock the spirits more...

Stock Spirits Polish arm buoys FY results

Stock Spirits has said its key Polish business performed well last year, more...

Fair launches 'superfood' berry liqueur

'Socially responsible' spirits brand Fair has unveiled a new liqueur made using more...

Cognac exports rebound to pre-crisis levels

Global Cognac exports reached their “highest level” in both volume and more...

Glenlivet gets 'Reserve and Collect' service in TR

Pernod Ricard Travel Retail EMEA has strengthened its e-commerce offering with more...

Shareholder condemns 'disdainful' Stock Spirits

Western Gate Private Investments has criticised Stock Spirits for what it calls more...

Entries open for Wenneker Swizzle Masters 2017

Entries are now open for the revamped 2017 Wenneker Swizzle Masters – in more...

Rémy Cointreau creates whisky business unit

French drinks group Rémy Cointreau has set up a dedicated whisky business unit more...

Patrón TR chief: 'every brand is a competitor'

John Kilmartin, travel retail chief at Patrón Spirits International, talks more...

Rémy Martin unveils TR pop-up in Paris

Rémy Cointreau Global Travel Retail has partnered with Lagardère Travel more...

Tales on Tour announces Edinburgh seminars

The organisers of Tales of the Cocktail have released a list of seminars ahead more...