Warner Edwards gains listings with M&S and Booths

Warner Edwards Gin has pinned down two new listings with British retailers Marks & Spencer and Booths.

Warner Edwards Victoria Rhubarb Gin will be available in Booths from October

From October, Warner Edwards Elderflower Infused Gin will be available in 199 Marks & Spencer stores throughout the UK as the store strives to increase its spirits portfolio and “capitalise” on the popularity of gin and cocktails.

In addition, Warner Edwards Harrington Dry Gin and Victoria’s Rhubarb Gin will also be made available in all Booths premium supermarket outlets.

“This is great news for our brand and for Marks & Spencer and Booths shoppers,” commented Tom Warner, Warner Edwards co-founder.

“The two varieties add a new dimension to the premium gin category and provide consumers with the chance to enjoy them as a serve or in a cocktail.

“We are extremely proud of their outstanding flavour profiles which are a result of exceptional quality ingredients and small batch production methods.

“We will be supporting both listings with in-store tastings and point of purchase promotional activity to drive awareness and sales of Warner Edwards premium gins.”

Friends Warner and Sion Edwards, who had attended Harper Adams Agricultural College, founded the gin brand in 2012.

“This is a really exciting time for the Warner Edwards brand,” added Warner. “We are attracting the attention of the trade with our genuine craft gin proposition.

“Our ambition is to give the British gin drinker the chance to buy our Harrington Dry, Elderflower, Rhubarb or Sloe gins and enjoy the complex and outstanding flavours of our lovingly produced gin.”

Warner Edwards Elderflower Infused Gin has an RRP of £35 per 700ml bottle, while Harrington Dry Gin carries an RRP of £35 and Warner Edwards Victoria’s Rhubarb Gin is sold at RRP £38.