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Steven Soderbergh launches Bolivian spirit brand

Steven Soderbergh, director of blockbuster hits Magic Mike and Ocean’s Eleven, has launched new Bolivian spirit brand Singani 63 in the US.

Singani-63
American director Steven Soderbergh has launch Bolivian spirit Singani 63 in the US

Soderbergh has been attempting to import a new brand of Bolivia’s “national spirit”, Singani – distilled from the white muscat of alexandria grape – for seven years after he discovered it while filming Che in Bolivia.

With origins dating back to the 16th century, Singani is a geographical indication pomace brandy produced exclusively in the Bolivian Andes.

Singani 63 – named after Soderbergh’s birth year – is produced at the Casa Real distillery and is said to have a “medium-weight, lushly textured body and an enticing floral bouquet with light spicy notes”.

A new campaign for the brand runs with the tagline: “I am Steven Soderbergh, and I not only endorse this product, I’m having some right now.”

Singani 63 is imported by a the wholly owned importing company Singani 63, based in New York.

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