Heaven Hill launches Playboy Blackheart rumBy Annie Hayes
Heaven Hill has teamed up with Playboy Enterprises Inc. to offer a limited edition bottling of Blackheart Premium Spiced Rum featuring a “sexy pirate pin-up girl” design.
The Blackheart Playboy Edition label features a “Seduction in a Bottle” tagline and an image of the usual Blackheart character reimagined as a Playboy Playmate in”sexy pirate pin-up girl”attire.
The release, which will be available in autumn, will be supported with advertising through Playboy’s leading platforms, including a full-page insertion in Playboy magazine, digital appearances on Playboy.com and Playboy social media, and promotion at key events.
The bottle will also be supported in stores with a Blackheart Playboy Bunny display, bottle neck hanger and other materials.
“This is a unique twist on a great product that will play well with the core fans of both Playboy and Blackheart,” said Hannah Venhoff, Blackheart brand manager.
“We are excited by the opportunity to expand our partnership with Playboy and enhance our marketing efforts in a way that benefits both brands.”
Matt Nordby, Playboy Enterprises’ President of Global Licensing, added: “Playboy is excited to join forces with Blackheart, a best-in-class spirits partner, for the limited release of Blackheart Playboy Edition.
“The specially curated rum epitomizes an edgy, bold lifestyle which is aligned with the Playboy brand heritage, and is designed to appeal to both current and new generations of rum drinkers.”