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Discus announces new director of PR
By Annie HayesThe Distilled Spirits Council of the United States (Discus) has appointed Kelley McDonough as its new director of public relations.
McDonough joins Discus from her previous role as a senior account executiveBased in New York, McDonough’s new role will see her highlight spirits trends, industry heritage and cocktail culture through media relations, special events and media tours, in hand with digital and social media activities.
In addition, she will work with various media outlets to publicise industry data and category statistics.
McDonough said: “I am thrilled to have the opportunity to work at the Council and advance the industry’s goals by publicising US spirits trends. It’s a very exciting time to be in the spirits industry with a booming cocktail culture, and I look forward to building on this momentum.”
McDonough joins Discus from her previous role as a senior account executive at Access Communications, where she worked on public relations and marketing campaigns for a variety of clients.
“Kelley brings knowledge and passion to the distilled spirits industry, which will benefit the Council, its member companies and their brands,” said Distilled Spirits Council Senior Vice President Frank Coleman.
“We look forward to having her promote responsible cocktail culture in New York, across the country and around the globe.”
Earlier this year, Discus CEO Peter Cressy stepped down from his role following a 16-year tenure.