Top 10 best-selling Indian whisky brands

7th July, 2015 by Annie Hayes

1. Officer’s Choice

Layout 12014: 28.4
2013: 23.8
% change: 19
Place last year: 1
For a brand selling more than 20 million cases annually to deliver double-digit growth is meritorious in itself, but to achieve that consistently three years in a row is astounding. So it’s no surprise that Officer’s Choice bumped Smirnoff Vodka off the top of the biggest-selling spirits chart this year. The Allied Blenders-owned brand grew by 19% to 28.4m cases – a figure leaps and bounds ahead of the category’s 6% overall growth for the year. Certainly its super-premium expression, Officer’s Choice Black, would’ve contributed to the five million cases it gained in global volume, but the brand has also claimed its “inspiring” viral anthem gave it an edge too.

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