Popcorn Sutton gets packaging revampBy Melita Kiely
Popcorn Sutton Distilling has given a design overhaul to its Tennessee whiskey expression and replaced the Mason jar for a more traditional-style bottle.
The new look and bottle will launch in the brand’s key markets, including 25 US states and Germany, beginning the end of August.
“One thing we really believe in is the legacy and quality of Popcorn Sutton,” commented Peter Gyimesi, chief marketing officer.
“The moonshine category has become pretty crowded and change was needed to differentiate our product.
“The name, Original Small Batch Recipe, all relates back to the authenticity of Popcorn Sutton.
“We also think the new bottle will help grow Popcorn Sutton in bars.”
Popcorn Sutton Original Small Batch Recipe has an RRP starting from US$24.99 per 750ml bottle.
Popcorn Sutton Distilling is also planning to launch an aged expression later this year, with more details to be announced in due course.