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Diageo partners with the Queen’s lunch party
Diageo has been named official partner of The Patron’s Lunch 2016, a historic event honouring the Queen’s patronage to more than 600 charities.
The “iconic” event will see The Mall in London transformed into a street party
Diageo is one of five official partners selected for the event, which will be held on the Queen’s 90th birthday.
The “iconic” event will see The Mall in London transformed into a street party in celebration of the Queen’s service to the Commonwealth throughout her 63-year reign.
Diageo has four Royal Warrant holding companies: Justerini & Brooks Ltd, Tanqueray Gordon & Co Ltd, John Walker & Sons Ltd, and The Pimm’s Company.
These Royal Warrant brands will be served to guests on The Mall and available to the general public at sites in The Royal Parks, Green Park and St. James’s Park.
Ed Pilkington, marketing director of Diageo Europe, and the Grantee of the Royal Warrant for The Pimm’s Company, and Tanqueray Gordon & Co, said: “We’re thrilled to be playing a part in this wonderful celebration of Her Majesty The Queen. Through our Royal Warrant holding companies’ products we have a long heritage of supporting key British moments.
“Pimm’s in particular has been synonymous with British street parties, summertime, sunshine, and having fun for many decades and we cannot wait to raise a toast to Her Majesty The Queen in June next year.”
For the Queen’s Diamond Jubilee, Diageo released 60 decanters of Diamond Jubilee Scotch by John Walker & Sons, a blend of whiskies all distilled in 1952.