Chazz Palminteri is face of new Sicilian vodka

Iconic Brands has recruited The Usual Suspects actor Chazz Palminteri to promote and be the face of its BiVi vodka, “the only” Sicilian vodka sold in the US.

Having signed an exclusive licensing agreement with the actor, Iconic Brands foresees Palminteri to be a “highly recognisable spokesperson” and an “integral part” of the recently launched vodka.

Palminteri is best known for movie roles including A Bronx Tale and his Oscar nominated performance in Woody Allen’s Bullets Over Broadway.

“Who better to launch the first Sicilian vodka in the US than the ultimate Sicilian himself, Chazz Palminteri,” commented Rich DeCicco, Iconic Brands’ CEO.

“We couldn’t be happier to have partnered with Chazz on this important launch and very much look forward to his significant involvement in cementing the brand throughout our distribution network.”